The Pursuit of Excellence

Celebrating Our Extraordinary Achievements Together in 2024

2024 has been a transformative year, marked by extraordinary milestones and committed collaboration. Together, we’ve reinforced our leadership in independent luxury hospitality, achieving results that set new benchmarks for success and reaffirm our legacy as the unrivaled leader in luxury.

Our community of hoteliers continues to inspire with a dedication to delivering exceptional guest experiences. Exploration and discovery remain at the heart of travel for today’s curious travelers, and we’ve risen to meet their growing demand for unforgettable stays through creativity and a commitment to excellence.

In 2024, we saw a remarkable rise in satisfaction among our hoteliers, as reflected in the December Hotelier Survey. Our Net Promoter Score reached an impressive 78, climbing steadily from 71.3 earlier in the year and at the close of 2023. Participation also broke records, with 754 hoteliers from 368 hotels sharing their valuable insights. We are proud of these results, which reinforce our commitment to delivering meaningful support to our members.

As we celebrate these achievements, we also look ahead to an exciting year filled with opportunities to strengthen our community, introduce new initiatives, and reach new heights of success together. At The Leading Hotels of the World, we are proud to ignite a passion for travel and independent luxury hospitality and look forward to continuing this journey with you.

On behalf of the entire LHW team, thank you for your partnership and collaboration. Here’s to an extraordinary year ahead.

Shannon Knapp
President & Chief Executive Officer

2024 at a Glance:

Setting New Records

All data is as of December 31, 2024. Excludes OTA revenue.

Raising the bar once again, LHW achieved:

$1.4 Billion

in total revenue for member hotels

+12% YOY, exceeding CoStar’s STR global luxury rooms revenue benchmark of 8%

$29,300

revenue per room

+12% YOY

45

months of consecutive growth

Revenue growth was fueled by increased global demand across key markets and segments

+3%

ADR

+8%

Reservations

+9%

Room Nights

Shaping Independent Hospitality as The Unrivaled Luxury Leaders

Quality remains the cornerstone of LHW’s success, and 2024 was no exception. Our steadfast dedication to excellence has strengthened our position as the premier collection of independent luxury hotels, ensuring exceptional guest experiences.

Through rigorous standards and collective ambition, we continue to set the benchmark for independent luxury hospitality.

LHW’s Member Quality Program continues to see positive progress

76.7

Net Overall Guest Satisfaction

+1.2 YoY

81.6%

LQA rating

4.7

Revinate Online Reviews

#1 in the industry

2024’s Top 10 Quality Leaders

*Based on Annual Quality Scores as of December 31, 2024

  • Royal Mansour Marrakech

    Marrakech, Morocco

  • Casa Angelina

    Praiano, Italy

  • J.K. Place Roma

    Rome, Italy

  • ARIA Retreat & SPA

    Cima di Porlezza, Italy

  • Emerald Faarufushi Resort & Spa

    Raa Atoll, Republic of Maldives

  • La Reserve Paris Hotel and Spa

    Paris, France

  • The Datai Langkawi

    Pulau Langkawi Kedah Darulaman, Malaysia

  • Nayara Gardens

    Arenal, Costa Rica

  • Palazzo Venart Luxury Hotel

    Venice, Italy

  • Emerald Maldives Resort & Spa

    Raa Atoll, Maldives, Republic of Maldives

The Most Awarded Luxury Collection Brand

You won +250 awards and +220 Michelin Keys globally, more than any other collection brand.

Maintaining Exclusivity:
Accepting Only the Best in the Industry

650

Inquiries

6%

Acceptance Rate

70%

Non-Renewals due to Quality

Meet 2024’s 34 New Members:

We’ve told your remarkable stories around the world, raising our LHW’s brand awareness

Championing Independence Through Unmatched Expertise

Our expert global sales, Leaders Club, global servicing, global marketing and public relations teams partnered with you to create new opportunities and deliver high-quality revenue.

This year, we have deepened our relationship with global travel experts by introducing the Leading Advisor Number (LAN) to identify and incentivize top-producing advisors. We hosted more than 150+ global events, connecting you with travel clients and advisors around the world.

Continued Growth Across Key Segments

Retail and travel trade lead the way in volume, accounting for 90% of total revenue and growth

+36%

Group Revenue

+14%

Retail Revenue

+10%

Travel Trade Revenue

Connecting you with the world’s most influential travel advisors and clients

Leaders Club Continues to Reach New Heights

+167%

in membership

since 2022

+19%

in bookings

through these initiatives:

+25%

in revenue

Championing Independence Through Unmatched Expertise

We're constantly listening and collaborating with you to ensure we're focused on the things that matter most, whether that's increasing profitability, enhancing HR efforts or empowering growth through digital transformation.

Leveling Up with Digital Transformations

Increased bookings per website visit by 34% for hotels using VIP Digital Marketing Consulting, with an average order value $507 higher than other platform users.

Leveraged Generative AI-powered chatbots on select member hotel websites to save time, boost engagement, uncover insights and guide a broader program rollout.

Unveiled the vision of LHW.com 2.0 project to elevate your hotel’s presence and improve guest satisfaction. Join the Hotelier Feedback Council to help shape the website’s evolution.

Advancing HR Efforts to Attract and Retain Talent

Unveiled an HR pilot program to help you attract top talent through partnerships with Hosco and renowned executive search firms Vendom, HVS, and Renard.

Launched the Employee Stay Program with 18 hotels across North America and the Caribbean, enhancing staff retention through competitive benefits.

Boosting Profitability with Member Savings

LHW’s Global Partnerships and Leading Strategic Sourcing program with Dayblink GPO delivered nearly $25M in member savings—an average of $60K per hotel.

Facilitating Moments of Connection

This year was a milestone for membership engagement, highlighted by our largest Annual Convention in a decade—a testament to our collective strength and dedication to excellence. Across our events, we provided numerous opportunities for meaningful connections, knowledge sharing, and idea exchange.